Expo! Expo! IAEE’s Annual Meeting & Exhibition 2024 takes a deep dive into the inner workings of exhibitions and events with six unique learning tracks from thought leaders such as Rick Denley, President of Peak Performance Leadership Services, Inc. His session, Adaptive Growth Strategies for a Disrupted World: Real B2B Sales Strategies to Address the New Buying Process, explores how the world of sales is dramatically changing, in a short period of time.
More than 50 percent of buyers have drastically transformed how they make purchases and reinvented their buying process. The truth is that sales professionals are falling behind. These customers are more informed, empowered and demanding than ever before. They expect personalized, seamless and omnichannel experiences from the companies they buy from.
Buyers also want to be challenged by providers who can offer them new insights and solutions that match their specific needs and goals. In this session, Rick will address how sales leaders and professionals must adapt to thrive in this new business environment and teach how to develop a growth mindset that fosters continuous learning, improvement and innovation.
Watch the video below in which Rick explains:
- How to leverage sales technology, including Gen AI, to enhance efficiency, effectiveness and intelligence.
- How to create a culture of winning that motivates, empowers and rewards sales teams for delivering exceptional customer outcomes.
- The new buyer’s model that requires sellers to engage customers across multiple channels, stages and touchpoints.
- What fuels his passion for this subject, and what makes this information so relevant in today’s business environment.
