Originally published on CEIR.org
Start 2024 off right by making sure you are fully caught up with the valuable insights published by CEIR in 2023. Remember, as a CEIR subscriber you receive CEIR reports at no charge, with the exception of the CEIR Index Report and CEIR Exhibition Industry Census (receive a discount on the package deal).
Here is a full listing of the CEIR reports released in 2023 so you can get be fully updated on the latest industry trends!
Attendee Acquisition Trends Driving Growth
The Attendee Acquisition Trends Driving Growth study is a comprehensive overview of strategies and approaches used by B2B exhibition attendee marketers today to achieve their goals in this time of recovery. It is global in scope. It includes benchmarks and insights related to: factors considered for marketing planning; performance metrics; marketing messaging; marketing channel tactics; discounts and premiums; use of marketing automation and dashboards; out-of-pocket costs; revenues generated by attendee fees and more.
Report One: Planning, Performance Metrics, Costs, Gross Revenues and Outcomes details the building blocks used by marketers that are most successful in helping rebuild their attendance volume in these transitional times.
Report Two: Marketing Channel Mix, Messaging and Other Tactics that Drive Recovery details activities for B2B exhibitions held and planned from 2020 through 2023. This report identifies messaging, marketing channel mix, discounts and premiums used by these events rated effective in generating registrants at events held from 2020 through 2022.
Report Three: Areas of Focus for Improvement for Future Attendee Acquisition Efforts looks forward, identifying areas B2B exhibition marketers will focus on for improvement as well as new activities they plan to undertake to maximize the outcome of attendee acquisition efforts for future editions of their events.
Exhibit and Sponsorship Sales Approaches Driving Revenue Growth
The Exhibit and Sponsorship Sales Approaches Driving Revenue Growth series consists of four reports that provide insights on how exhibit and sponsorship sales approaches are evolving at B2B exhibitions in this fast-paced changing environment, and which are working best today. Benchmarks provide a snapshot on considerations for planning, profile of exhibit and sponsorship sales teams today and outlook moving forward, average booth space rates, and more!
Report One: Planning, Offerings, Outcomes, Outlook Moving Forward details activities for events held and planned from 2020 through 2024. It pinpoints which offerings are rated most effective in generating revenue and outcomes in costs and gross revenues for recent events held from 2020 through 2023. Results indicate the ongoing rebound of the industry. Readers will gain insights on where to focus during these transitional times, to recoup revenues and drive growth moving forward.
Report Two: Sales Approaches and Outcomes, Outlook Moving Forward details activities for events held and planned from 2020 through 2024. It provides benchmarks on the effectiveness of approaches in generating revenue for recent events held from 2020 through 2023.
Report Three: Performance Metrics for Exhibit and Sponsorship Sales and Outcomes details performance metrics used for events held and planned from 2020 through 2024 and the outcomes of these metrics for recent events held from 2020 through 2023.
Report Four: Future Enhancement Plans for Exhibit and Sponsorship Sales looks forward to the future and identifies gaps in current offerings that, if enhanced, will likely boost exhibit and sponsorship sales.
2023 CEIR Index Report
The 2023 CEIR Index Report is an established and trusted tool for exhibition industry professionals. It is designed to be representative of the entire universe of B2B exhibitions in North America and includes geometrical averaging of the four component values – NSF, Exhibitor, Attendance and Revenue, predictions through 2025 and data tables that provide actual numbers for each metric in each sector.
Additionally, each of the further defined 14 industry sectors allow organizers to compare their own show data to others in the same industry sector. Global Economic Consulting Associates, Inc. (GECA) provided the data analysis for the Index.
2023 CEIR Exhibition Industry Census
The 130-page 2023 Exhibition Industry Census Report documents event activity for the continental U.S. states and Hawaii, as well as the top-performing 50 U.S. cities. These rankings are based on four criteria: event count, net square feet of exhibit space (NSF), number of attendees and for the first time, a composite Index for NSF and number of attendees.
This Census shows when and where B2B exhibitions are held. And for the first time, it also includes the distribution of exhibition metrics by sector and subsector. The composite Index for NSF and number of attendees provides a fuller picture of an event’s size and economic impact in listed cities and states.
The Census offers the following information for every geographical area examined: an overview of each criteria analyzed as well as a breakdown of events by venue type, NSF of exhibit space, monthly activity and, for the first time, the distribution of metrics across each of the 14 industry sectors and their corresponding subsectors.
For the win: Purchase the Index and Census at a discounted rate with the 2023 CEIR Index and Exhibition Industry Census Package.
Stay on top of the latest CEIR research and events here.
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