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The Future of Attendee Acquisition Marketing is Here

The final report in CEIR’s Attendee Acquisition Trends Driving Growth series examines the areas in which B2B event marketers are seeing results in their efforts to increase attendees to their events happening now as well as in the near future.

Old School Marketing + New Tech = Today’s Attendee Acquisition Strategies

CEIR’s latest findings reveal that the secret formula to attendee acquisition involves highly evolved customer insight, bullseye targeted messaging and staying on top of your omnichannel marketing mix.

Valuing Your Stage

Joy Davis, CAE with the American Association of Pharmaceutical Scientists examines the ethical considerations involved in selecting speakers at events and the importance of keeping attendees’ needs first and foremost when determining presenters.

The March of Advancing Technologies

CEIR CEO Cathy Breden explores the opportunities and risks involved with applying burgeoning AI technology to exhibitions.

CEIR Explores Attendee Acquisition Trends Driving Growth

CEIR reveals its latest findings on where attendee marketers are most successful in meeting or exceeding shows’ pre-pandemic performance levels.

A Tribute to Skip Farber

Former CEIR President Douglas Ducate remembers industry veteran Skip Farber and his indelible contributions to CEIR.

Looking Back at CEIR Predict – and Ahead to 2023

Use these highlights from the 2022 CEIR Predict Conference to formulate your strategies for the coming year.

CEIR Research Council Spotlight on Arjun Chakravarti

CEIR Research Council Member Arjun Chakravarti shares how he and Cogknition Analytics use CEIR research to maximize their goals and objectives.

CEIR Research Council Spotlight on Toby Purdy

CEIR Research Council Member Toby Purdy shares how he and The Expo Group use CEIR research to maximize their goals and objectives.

CEIR Research Council Spotlight on Dennis Smith

CEIR Research Council Member Dennis Smith shares how he uses CEIR research to maximize his goals and objectives.

CEIR Research Council Spotlight on Jennifer Hoff

CEIR Research Council Member Jennifer Hoff shares how she and Taffy Event Strategies use CEIR research to maximize their goals and objectives.

CEIR Research Council Spotlight on Brett Mitchell, CVE

CEIR Research Council Member Brett Mitchell, CVE shares how he and the Overland Park Convention Center use CEIR research to maximize their goals and objectives.

The views and opinions expressed by blog authors are those of the authors and do not necessarily reflect the official policy or position of the International Association of Exhibitions and Events®️️. Any content provided by our bloggers or authors are of their opinion. All content provided on this blog is for informational purposes only. IAEE makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. IAEE will not be liable for any errors or omissions in this information nor for the availability of this information.

IAEE globally promotes the unique value of exhibitions and events and is the principal resource for those who plan, produce and service the industry.

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