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The “New” vs. “New-ish” Exhibitor Categorization Conundrum

Exhibition organizers face an ongoing challenge in effectively categorizing exhibitors to maximize both visitor engagement and revenue opportunities. Industry leaders explored the nuances of distinguishing between “new” and “new-ish” exhibitors at a recent IAEE Show Organizers Insights Hour, along with the implications these classifications have for event success.

The Latest

CEM Spotlight on Fawzy Saleh, CEM

How Can the Exhibitions and Events Industry Help LA?

8 Tips for Bridging the Gap Between Marketing and Sales Teams

CEM Spotlight on Alana Beare, CEM

Alana Beare, CEM shares how earning the CEM designation has enhanced her contributions to the exhibitions and events industry.

Thrive in 2025: Maximize Your IAEE Member Benefits

As we launch the new year, IAEE remains committed to providing exhibitions and events professionals with top-notch resources and tools for success. Learn how to make the most of your IAEE membership so you can thrive in 2025!

Cheers to Our Journey

IAEE Chairperson Marie Browne reflects on the gains made by the exhibitions and events industry in 2024 .

CEM Spotlight on Abby Nero, CEM

Abby Nero, CEM shares how earning the CEM designation has enhanced her contributions to the exhibitions and events industry.

Anytra D. Lowe Shares What Makes Expo! Expo! a “Must Attend” Event

Expo! Expo! Advisory Committee Anytra D. Lowe draws from her extensive background in sales and account management to share her anticipation for the upcoming event in Los Angeles.

Redefining Value in Modern Exhibitions and Events

Tim Luepke explores innovative techniques to foster engagement beyond traditional networking spaces and creating purposeful interactions that deliver value to all stakeholders.

Put AI into Action to Improve Your Exhibitions and Events

Rich Vallaster explores how to leverage the latest technologies and resources to enhance event planning and execution.

Capturing Attention through Neuromarketing

Janet Sperstad offers innovative strategies to cut through cognitive clutter and captivate an audience's attention throughout the entire event journey.

Work/Life Balance for Better Health

Holly Morphew explores how alleviating mental stress, physical fatigue and emotional reactivity paves the way for a more harmonious and productive work life.

Innovative Design Strategies for Tomorrow’s Events

Beth Surmont challenges conventional thinking and shares practical strategies for revolutionizing event experiences through foresight visioning and collaborative problem-solving.

All that Glitters at Expo! Expo!

IAEE Chairperson Marie Browne shares the many ways Expo! Expo! stands as a testament to the industry's resilience by offering attendees practical solutions and inspiration to explore and develop in the coming year.

Lose the Overwhelm by Learning to Say ‘No’

Yvette Simpson challenges the notion that success comes from constantly saying ‘yes’ and instead focuses on developing strategies for time management and personal wellness.
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The views and opinions expressed by blog authors are those of the authors and do not necessarily reflect the official policy or position of the International Association of Exhibitions and Events®️️. Any content provided by our bloggers or authors are of their opinion. All content provided on this blog is for informational purposes only. IAEE makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. IAEE will not be liable for any errors or omissions in this information nor for the availability of this information.

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