Blog - IAEE

The premier resource for exhibition and event industry professionals

Inside The Annabelle Project’s Bold Approach to Attracting Young Talent

The Annabelle Project is proving that mentorship, access and accountability can transform college students into long-term exhibition and event professionals where career fairs and panels have failed. Warwick Davies breaks down exactly how this model works and why traditional talent pipelines keep missing the mark.

The Latest

Women’s Leadership as a Competitive Advantage

The Numbers Don’t Lie: What CEIR Benchmark Data Says About Healthcare B2B Exhibitions

These Proven Email Strategies Will Boost Your Next Event

Independent and Unstoppable: Mastering the Solo Event Pro Path

The gap between independent event organizers who thrive and those who struggle comes down to knowing what works and what doesn’t. Industry veterans Jennifer D. Collins and Necoya L. Tyson reveal the collaboration strategies, project management practices and critical pitfalls that can make or break your independent practice. Get insider access to lessons learned from managing Fortune 100 events, major conferences and high-stakes trade shows.

Is Your Event Actually Safe? What Every Organizer Needs to Know

Most event organizers focus on logistics, but threat actors focus on vulnerabilities. This article breaks down what today’s event security landscape actually looks like and gives you a practical framework for protecting your attendees without compromising the experience that brings them through the door.

CEM Spotlight on Mohammed Alammar, CEM

Mohammed Alammar, CEM shares how earning the CEM designation has enhanced his contributions to the exhibitions and events industry.

What Does the Next Generation Really Want from Trade Shows?

Perhaps you’ve heard the theories about what younger professionals want to experience on the trade show floor, but have you actually asked them? CEIR did, and the answers might just change how you think about your next event. Get a sneak peek at the research straight from the people who lived it, before they take the stage.

Why Attendees Forget Your Event (And How to Fix It)

Your attendees are engaged, energized and taking notes – yet it doesn’t take long for them to forget most of what they gained. Event designer Lisa Schulteis reveals why “more content” isn’t the answer and shares the brain science behind creating events that actually stick. Discover what you’re getting wrong about attention, memory and connection.

Leading vs. Reacting: Where Do You Fit?

The industry pros that are pulling ahead in 2026 aren't necessarily the ones with the most information – they're the ones who know how to act on it. Geopolitical shifts, rising costs and rapid technological change are rewriting the rules of business, making operating from a reactive mode obsolete. This breakdown of four industry trends cuts through the noise to give you a sharper lens for thinking about trust, data, financial pressure, and the global forces reshaping your work so you can strategize with confidence.

Stop Blasting, Start Guiding: How Strategic Communication Drives Event Success

The difference between a forgettable event and a transformative one often comes down to a single question: did your communications guide people, or just inform them? IAEE’s Nicole Bowman and Beverly Elliott break down the communication framework behind Expo! Expo! 2025 to share exactly how well-timed nudges and intentional messaging drive stronger engagement, happier exhibitors and measurable results.

Kara Dao is Breaking Barriers and Building Belonging

What does it take to become the first of your kind in an entire industry, and then use that platform to lift others up? Discover how Cathy Breden Woman of Achievement Award winner Kara Dao is redefining success in exhibitions and events by making inclusion and mentorship as important as operational excellence. Read on for candid insights about creating lasting change, the advice that transforms careers and why the future of our industry depends on the leaders we choose to become today.

Rethinking Revenue in the Experience Economy

The old formula for trade show success is dying, and the organizers clinging to it are leaving massive revenue on the table. What if the path to stronger partnerships isn't about selling harder – it's about creating experiences so compelling that sponsors can't afford to miss out? Discover why the future belongs to event leaders who design for engagement first and let the investment follow.

Your Voice Matters in Shaping the Industry’s Future

Washington’s decisions on trade, travel and taxes will directly impact 2026 exhibitions and events. Join ECA’s Tommy Goodwin as he breaks down the policy priorities that matter most in his upcoming webinar and shows you how to make your voice heard where it counts. Read on for a preview of what’s at stake for your business and why now is the time to get involved.

CEM Spotlight on Eman Alsadun, CEM, PMP

Eman Alsadun, CEM, PMP shares how earning the CEM designation has enhanced her contributions to the exhibitions and events industry.

What Most Exhibitors Measure When They Decide to Renew

Exhibitors don’t renew based on how many badge scans you delivered – they renew when they can prove the event moved real deals forward. Most post-show reports focus on activity metrics that look impressive internally but fail to answer the one question that matters: did this event influence our pipeline? Learn how shifting from engagement volume to buyer intent signals can transform your renewal conversations.

The premier resource for exhibition and event industry professionals

Inside The Annabelle Project’s Bold Approach to Attracting Young Talent

The Latest

Women’s Leadership as a Competitive Advantage

The Numbers Don’t Lie: What CEIR Benchmark Data Says About Healthcare B2B Exhibitions

These Proven Email Strategies Will Boost Your Next Event

Independent and Unstoppable: Mastering the Solo Event Pro Path

Is Your Event Actually Safe? What Every Organizer Needs to Know

CEM Spotlight on Mohammed Alammar, CEM

What Does the Next Generation Really Want from Trade Shows?

Why Attendees Forget Your Event (And How to Fix It)

Leading vs. Reacting: Where Do You Fit?

Stop Blasting, Start Guiding: How Strategic Communication Drives Event Success

Kara Dao is Breaking Barriers and Building Belonging

Rethinking Revenue in the Experience Economy

Your Voice Matters in Shaping the Industry’s Future

CEM Spotlight on Eman Alsadun, CEM, PMP

What Most Exhibitors Measure When They Decide to Renew

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