Blog - IAEE

The premier resource for exhibition and event industry professionals

The Economy’s Effect on B2B Events

Slow growth. Stubborn prices. A workforce being quietly rewritten by AI. The economic signals are there but are you reading them correctly? Catch up on the insights that are shaping how savvy exhibitions and events executives plan, pivot and lead, then join us at CEIR Predict this September to hear what’s coming next.

The Latest

Where Every Sustainable Exhibition Begins

Ryan Lovell is Building IAEE’s Future One Leader at a Time

The Difference Between Building Events and Leading Them: How My CEM Refined My Approach After 10 Years in the Industry

Honeycomb Strategies is Pioneering Sustainability Data Management

What if measuring your event’s environmental impact was as easy as tracking registrations? Discover how Innovative Business Solution Award winner Honeycomb Strategies is making sustainability data management accessible to organizations of any size, and why the CEO behind it believes we’re on the verge of making green events the new industry standard. Learn what's possible when the right technology meets the right moment in this exclusive interview.

CEM Spotlight on Abdullah Almadani, CEM

Abdullah Almadani, CEM shares how earning the CEM designation has enhanced his contributions to the exhibitions and events industry.

Inside The Annabelle Project’s Bold Approach to Attracting Young Talent

The Annabelle Project is proving that mentorship, access and accountability can transform college students into long-term exhibition and event professionals where career fairs and panels have failed. Warwick Davies breaks down exactly how this model works and why traditional talent pipelines keep missing the mark.

Women’s Leadership as a Competitive Advantage

IAEE Chairperson Brian Pagel pays homage to the extraordinary women whose leadership have impacted our industry in honor of Women's History Month. He also explores what it takes to build a competitive edge in today's exhibitions and events industry — and it has nothing to do with the latest tech trend. Read on for Brian's candid take on leadership, talent and what separates organizations that merely celebrate excellence from those that actually build it.

The Numbers Don’t Lie: What CEIR Benchmark Data Says About Healthcare B2B Exhibitions

Recovery is underway in the healthcare exhibition sector, but not equally. The Center for Exhibition Industry Research’s study on healthcare B2B exhibitions explores the critical performance drivers that are quietly separating thriving events from struggling ones, and the data points to some patterns that may surprise even seasoned organizers.

These Proven Email Strategies Will Boost Your Next Event

If your event emails are getting lost in the noise, now is the time to make sure your marketing campaign is hitting its target. In this exclusive interview, industry marketing experts Chris Gloede and Nicole Bowman reveal the segmentation secrets, automation strategies and scalable tactics that are driving real attendance numbers for associations and event companies. Discover what you’re missing before your next campaign goes out!

Julie Sullivan’s Playbook Includes a Masterclass in Chapter Revival

What do you do when your chapter is on life support and others have walked away? Chapter Merit Award winner Julie Sullivan didn’t just answer that question – she turned a seemingly insurmountable challenge into a masterclass in transformational leadership. Discover the unconventional strategies and hard-won lessons that took the Rocky Mountain Chapter from sputtering to record-breaking events, and learn why her approach is changing how IAEE chapters think about survival and growth.

Independent and Unstoppable: Mastering the Solo Event Pro Path

The gap between independent event organizers who thrive and those who struggle comes down to knowing what works and what doesn’t. Industry veterans Jennifer D. Collins and Necoya L. Tyson reveal the collaboration strategies, project management practices and critical pitfalls that can make or break your independent practice. Get insider access to lessons learned from managing Fortune 100 events, major conferences and high-stakes trade shows.

Is Your Event Actually Safe? What Every Organizer Needs to Know

Most event organizers focus on logistics, but threat actors focus on vulnerabilities. This article breaks down what today’s event security landscape actually looks like and gives you a practical framework for protecting your attendees without compromising the experience that brings them through the door.

CEM Spotlight on Mohammed Alammar, CEM

Mohammed Alammar, CEM shares how earning the CEM designation has enhanced his contributions to the exhibitions and events industry.

What Does the Next Generation Really Want from Trade Shows?

Perhaps you’ve heard the theories about what younger professionals want to experience on the trade show floor, but have you actually asked them? CEIR did, and the answers might just change how you think about your next event. Get a sneak peek at the research straight from the people who lived it, before they take the stage.

Why Attendees Forget Your Event (And How to Fix It)

Your attendees are engaged, energized and taking notes – yet it doesn’t take long for them to forget most of what they gained. Event designer Lisa Schulteis reveals why “more content” isn’t the answer and shares the brain science behind creating events that actually stick. Discover what you’re getting wrong about attention, memory and connection.

The premier resource for exhibition and event industry professionals

The Economy’s Effect on B2B Events

The Latest

Where Every Sustainable Exhibition Begins

Ryan Lovell is Building IAEE’s Future One Leader at a Time

The Difference Between Building Events and Leading Them: How My CEM Refined My Approach After 10 Years in the Industry

Honeycomb Strategies is Pioneering Sustainability Data Management

CEM Spotlight on Abdullah Almadani, CEM

Inside The Annabelle Project’s Bold Approach to Attracting Young Talent

Women’s Leadership as a Competitive Advantage

The Numbers Don’t Lie: What CEIR Benchmark Data Says About Healthcare B2B Exhibitions

These Proven Email Strategies Will Boost Your Next Event

Julie Sullivan’s Playbook Includes a Masterclass in Chapter Revival

Independent and Unstoppable: Mastering the Solo Event Pro Path

Is Your Event Actually Safe? What Every Organizer Needs to Know

CEM Spotlight on Mohammed Alammar, CEM

What Does the Next Generation Really Want from Trade Shows?

Why Attendees Forget Your Event (And How to Fix It)

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