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The “New” vs. “New-ish” Exhibitor Categorization Conundrum

Exhibition organizers face an ongoing challenge in effectively categorizing exhibitors to maximize both visitor engagement and revenue opportunities. Industry leaders explored the nuances of distinguishing between “new” and “new-ish” exhibitors at a recent IAEE Show Organizers Insights Hour, along with the implications these classifications have for event success.

The Latest

CEM Spotlight on Fawzy Saleh, CEM

How Can the Exhibitions and Events Industry Help LA?

8 Tips for Bridging the Gap Between Marketing and Sales Teams

Mastering the Art of Sales Conversion

Katie Nelson unveils powerful strategies to simplify the sales process, understand and engage clients, and significantly boost closing rates.

Exhibition Hospitality vs. Customer Service and its Lasting Impact

Bob Pacanovsky shares strategies for boosting engagement, increasing retention, and driving revenue by mastering the art of hospitality in the exhibition space.

Meagan Keller Shares Why Expo! Expo! Tops Her List of Events

Expo! Expo! Advisory Committee Member Meagan Keller discusses key challenges facing the industry today and highlights the valuable educational and networking benefits that Expo! Expo! provides to attendees.

Enhance Your Program Content Using Audience Feedback

Florence Torres explores cutting-edge and common-sense strategies for gathering and utilizing audience feedback that can be used to refine event programming and elevate the overall attendee experience.

Unlock Your Potential through the Power of a Personal Brand

Leanne Calderwood challenges the notion that personal branding is exclusively for celebrities and entrepreneurs by sharing how anyone can use this powerful tool to build trust and credibility.

Danielle Foisy on Shaping the Future of Events at Expo! Expo! 2024

Expo! Expo! Advisory Committee Member Danielle Foisy discusses key challenges facing the exhibitions and events industry, and what attendees can expect to take away from this year's Expo! Expo! in Los Angeles.

Unlocking Event Success: A Toolkit for Choosing and Implementing Event Tech

Unlocking Event Success: A Toolkit for Choosing and Implementing Event Tech In June 2024, Abby Nero and Erika Welling, members of the Event Technology Committee, led the Organizer Insight Hour […]

Apply the Power of Data to Demonstrate Exhibition and Event Value

Kyle Jordan unveils essential strategies that exhibition and event organizers can use to quantify and communicate the true value of their events.

Turn Financial Fears into Fiscal Freedom

Holly Morphew examines the connection between financial health and overall wellbeing, and offers strategies to transform reactive financial behaviors into proactive money management.

Lifelong Learning is the Key to Success

IAEE Chairperson Marie Browne encourages professionals to stay at the top of their game through professional development and offers ways to engage in continuous learning.

Unleashing the Power of Collective Sales Intelligence

Gary Hernbroth empowers professionals across the spectrum of roles within exhibitions and events with the knowledge and skills needed for collaborative sales success.

Prioritizing Wellness: Insights from Your Calendars and Phones

Natasha “Coach Coco” Benitez draws on wellness research and engaging storytelling to help busy professionals align their behaviors with the happy, healthy and fulfilled lives they desire.
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The views and opinions expressed by blog authors are those of the authors and do not necessarily reflect the official policy or position of the International Association of Exhibitions and Events®️️. Any content provided by our bloggers or authors are of their opinion. All content provided on this blog is for informational purposes only. IAEE makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. IAEE will not be liable for any errors or omissions in this information nor for the availability of this information.

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