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Maximizing Attendee Engagement: Effective In-Booth Tactics for B2B Exhibitions

Discover key strategies for creating engaging and memorable exhibition experiences in CEIR’s newest report series examining how to transform your exhibition presence and leave a lasting impression on attendees.

Turbocharge Your Exhibition Strategy with Data-driven Insights from the 2024 CEIR Index Report

The 2024 CEIR Index Report provides invaluable data for all industry sectors in addition to predictions on how the industry will perform through 2026. Read on for key insights taken from the report.

5 Ways to Master AI for Business Growth Without Technical Overwhelm

CEIR Predict Conference Speaker Noelle Russell shares how companies can integrate AI into their business practices for a smooth transition into today’s most on-demand technology.

Value Based Selling and CEIR Research: A Key Combination

Dan Cole reflects on shifts within the sales environment since the pandemic, strategies that lead to successful exhibit and sponsorship sales, and how data from CEIR’s Exhibit and Sponsorship Sales Approaches Driving Revenue Growth study can help fine-tune sales strategies.

Attendee Acquisition for B2B Events is Changing

As the industry continues its steady course to full recovery, event marketers are mixing tried-and-true methods with the latest technologies in their attendee acquisition strategies to boost event performance.

The B2B Exhibition Industry Recovery Forges On, Proving Its Resiliency Again

CEIR VP of Research Nancy Drapeau examines the latest industry forecast published in the 2024 CEIR Index Report and discussed in CEIR’s recent webinar with Tourism Economics President Adam Sacks.

Technology Disruptors Transforming B2B Events

Explore the technologies revolutionizing the B2B exhibitions industry and learn how show organizers are applying them to enhance attendee experiences as well as maximizing exhibitor and sponsor ROI.

Elevating B2B Interactions: The Role of Entertaining in Professional Events

Finding the right mix of education and entertainment is crucial in today’s B2B exhibitions. Read on for tips and considerations to take so that attendees view your event as a win on both professional and personal levels.

Driving In-person Event Attendance via Online Community Building

Boost event attendance by creating online communities that not only build enthusiasm for upcoming events but keep meaningful conversations going among event stakeholders throughout the event cycle.

How to Maximize Exhibit and Sponsorship Sales Outcomes in the New Normal

CEIR Vice President of Research Nancy Drapeau expands on key information shared by industry experts and gained through CEIR’s Exhibit and Sponsorship Sales research that show organizers can use to rev up their events.

Making Data-Driven Decisions to Develop Strategies

CEIR CEO Cathy Breden reflects on the value of applying CEIR research to support data-driven strategies that grow your exhibitions.

Building Buzz: A Comprehensive Guide to Creating Hype for Your Upcoming B2B Event

Define, connect and engage your target audiences effectively using these marketing tactics aimed at boosting event attendance.

The views and opinions expressed by blog authors are those of the authors and do not necessarily reflect the official policy or position of the International Association of Exhibitions and Events®️️. Any content provided by our bloggers or authors are of their opinion. All content provided on this blog is for informational purposes only. IAEE makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. IAEE will not be liable for any errors or omissions in this information nor for the availability of this information.

IAEE globally promotes the unique value of exhibitions and events and is the principal resource for those who plan, produce and service the industry.

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