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Dr. Peter Fader on How the Customer Centric Model Applies to Exhibitions: Part One

2023 CEIR Predict Keynote Speaker Dr. Peter Fader expands upon the insights he shared on customer centricity and what it means for B2B exhibitions.

Engaging the Digital Native: Strategies for Attracting Younger Audiences to Exhibitions

Gain a deeper understanding of the mindset of digital natives and use these strategies to attract and engage them at your exhibitions.

Incorporating Inclusivity: A Guide to Making Exhibitions More Accessible and Diverse

Inclusivity is not only good for attendees, but good for exhibitions. In addition to expanding the show’s attendee base, it also positively affects the bottom line. Read on to learn how to incorporate inclusivity into your exhibitions!

Maintaining a Best Practices Health and Safety Risk Management Plan is a Must in Today’s Global Economy

CEIR Vice President of Research Nancy Drapeau, IPC reflects on the importance of having an up-to-date health and safety risk management plan and highlights key points from the recent CEIR webinar with Epistemix CEO John Cordier addressing the future of event health and safety.

Designing Multigenerational Events: Navigating Challenges and Embracing Opportunities

Savvy event organizers understand the importance of capitalizing on the assets each generation brings to the table in creating events that appeal to their multi-generational attendee base. Here are tips on considerations to take for each group so that your events achieve their maximum potential.

No Guts, No Glory: John Galante’s Journey to High Quality Content, In-Person and Online

CEIR Research Council Member John Galante has a vision for optimizing the content presented at his events and improving attendee acquisition and engagement – and he is willing to share it. In this candid conversation with CEIR, learn how he and his team are moving into the future of content creation and delivery to offer the best experience to his stakeholders at, and after, events.

Unleashing the Potential: How AI is Transforming the Events Marketing Landscape

Explore 10 ways in which event marketers are applying the latest AI tools to enhance attendee experiences and increase ROI for all.

Generative AI – The New, Shiny Bright Object: Play with This Tool, Do So Cautiously

CEIR’s Nancy Drapeau shares her experience so far using generative AI in her research including the good, bad and the ugly.

Festivalization of B2B Events

B2B event organizers continuously strive to deliver engaging and memorable shows to attendees, and festivalization is a great way to achieve that. Read on for festivalization strategies that organizers can apply to take their events to the next level.

The Future of Attendee Acquisition Marketing is Here

The final report in CEIR’s Attendee Acquisition Trends Driving Growth series examines the areas in which B2B event marketers are seeing results in their efforts to increase attendees to their events happening now as well as in the near future.

Old School Marketing + New Tech = Today’s Attendee Acquisition Strategies

CEIR’s latest findings reveal that the secret formula to attendee acquisition involves highly evolved customer insight, bullseye targeted messaging and staying on top of your omnichannel marketing mix.

Valuing Your Stage

Joy Davis, CAE with the American Association of Pharmaceutical Scientists examines the ethical considerations involved in selecting speakers at events and the importance of keeping attendees’ needs first and foremost when determining presenters.

The views and opinions expressed by blog authors are those of the authors and do not necessarily reflect the official policy or position of the International Association of Exhibitions and Events®️️. Any content provided by our bloggers or authors are of their opinion. All content provided on this blog is for informational purposes only. IAEE makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. IAEE will not be liable for any errors or omissions in this information nor for the availability of this information.

IAEE globally promotes the unique value of exhibitions and events and is the principal resource for those who plan, produce and service the industry.

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