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Engaging the Digital Native: Strategies for Attracting Younger Audiences to Exhibitions

Gain a deeper understanding of the mindset of digital natives and use these strategies to attract and engage them at your exhibitions.

AI Might Strengthen Your Cybersecurity Program

IAEE Preferred Partner Risk Strategies explores the pros and cons to applying AI to cybersecurity strategies.

Unleashing the Potential: How AI is Transforming the Events Marketing Landscape

Explore 10 ways in which event marketers are applying the latest AI tools to enhance attendee experiences and increase ROI for all.

Generative AI – The New, Shiny Bright Object: Play with This Tool, Do So Cautiously

CEIR’s Nancy Drapeau shares her experience so far using generative AI in her research including the good, bad and the ugly.

The Twists and Turns of Creating New Revenue through Digital Sponsorships

Digital expert Aidan Augustin steps through the ways in which the dance between organizers and suppliers can be leveraged throughout the full show cycle to increase revenue and elevate ROI through digital sponsorships.

The March of Advancing Technologies

CEIR CEO Cathy Breden explores the opportunities and risks involved with applying burgeoning AI technology to exhibitions.

AMCP pivots to virtual event in three weeks with 16x return on ad spend

In this Feathr feature, learn how the Academy of Managed Care Pharmacy worked with Feathr to generate revenue and significantly impact ROI in the wake of unprecedented challenge.

5 Tips for Managing Cyber Costs in 2023

IAEE Preferred Partner Risk Strategies explains how your cyber awareness can affect your insurability.

PCRF uses Feathr to build awareness & reach younger donors

In this Feathr feature, learn how the Pediatric Cancer Research Foundation worked with Feathr to reach a new audience while also raising funds.

IJM raises over $100k with digital ads in year-end campaign

In this Feathr feature, learn how the International Justice Mission worked with Feathr to raise donations through advertising campaigns.

5 Creative Solutions for Event Organizers

Expo! Expo! partner Captello shares five ways in which show organizers can engage attendees and deliver a captivating show experience.

2018 AES Annual Meeting Netted Nearly 1000 Registrations and 182x ROI

In this Feathr feature, learn how the American Epilepsy Society worked with Feathr to significantly increase attendance at its annual meeting.

The views and opinions expressed by blog authors are those of the authors and do not necessarily reflect the official policy or position of the International Association of Exhibitions and Events®️️. Any content provided by our bloggers or authors are of their opinion. All content provided on this blog is for informational purposes only. IAEE makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. IAEE will not be liable for any errors or omissions in this information nor for the availability of this information.

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