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Originally published by 4imprint 31 July 2017 How to best market your organization may seem like a mystery. Maybe you’re in charge of a large marketing team. Or maybe you’re […]

KV Nagendra Prasad, CEM, has 20 years of professional experience in sales, marketing, business development and commercial operations in telecom, real-estate and trade fairs/exhibitions industries in India. He has been […]

By: Maxx Lebiecki, Account Executive, Association of Equipment Manufacturers We’ve all been there before – a friend or coworker invites us somewhere on short notice.  Although not really interested, we […]

Dan Darby, CEM is VP, Group Show Director, Antique, Jewelry and Watch Shows for Emerald Expositions and a member of IAEE’s Chapter Leaders Council. Dan has been an IAEE member […]

Originally published by Valorie Burton 30 July 2017 [youtube https://www.youtube.com/watch?v=Wm8N91zJ0Vg?feature=oembed&enablejsapi=1&origin=https://valorieburton.com] Taking responsibility is the hallmark of a successful leader. Whether managing people, managing a workload, or managing a household, not […]

Originally published by Trade Show Executive August 2017 Edition I always enjoy writing this month’s article because I get to officially tell you about all the great new things we […]

The IAEE Art of the Show Competition’s Sponsorship Program category evaluates a case study presentation of a show’s sponsorship development/management program and the effect the program had on the show. […]

The IAEE Art of the Show Competition’s Social Media Campaign category evaluates the collective use of social media channels to effectively promote a show before, during and after the event. […]

The IAEE Art of the Show Competition’s Show Promotion Website category evaluates any web site used to promote attendance at a show. Judging criteria includes: overall presentation, visual appeal and […]

The IAEE Art of the Show Competition’s Show Daily category evaluates any communication (print or digital) updating attendees about the show and distributed on show site each day of the […]

With valuable education sessions on and off the show floor and networking sessions primed for idea sharing, Expo! Expo! IAEE’s Annual Meeting & Exhibition offers attendees a wealth of information […]

Originally published by 4imprint 3 July 2017 As video chats replace conference calls, Bluetooth audio is replacing headphone jacks. In fact, more and more cell phone makers are dropping the […]

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