From Feelings to Facts: The Evolution of Event Data

Webinar Description:

Join us for an insightful deep dive into the world of event data in our upcoming session, “From Feelings to Facts: The Evolution of Event Data.” This interactive workshop will explore the pivotal shift from making event decisions based on feelings to using data-driven insights for unparalleled success. We will demonstrate how data can be used to showcase event ROI, supporting renewals and new sales to sponsors and exhibitors.

After participating in this session, participants will be able to:

• Understand the importance of transitioning from subjective feelings to data-driven decision-making in the context of event planning.
• Learn how to demonstrate event ROI to support renewals and new sales to sponsors and exhibitors.
• Discover practical strategies for leveraging data to measure, analyze, and optimize event outcomes.
• Gain insights into how data can provide a clear picture of team performance and contribute to overarching organizational goals.

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

Presenter(s): Annaji Saller, CRFP, CEM, Sr. Director of Exhibits & Strategic Partnerships, Restaurant Facility Management Association (RFMA) and Panos Moutafis, Ph.D., CEO and Co-Founder, Zenus Inc.

Brought to You By: New Orleans Morial Convention Center and New Orleans & Company