About IAEE Consumer Events

DEFINING CONSUMER SHOWS/PUBLIC EVENTS

A public event or consumer show is an event that serves specific industries or interests, is held for a particular duration of time, is open to the general public and usually requires an entrance fee. The live event community is broad and includes elements of spatial design, graphic design, video, audio, web, interactive and live talent to create a motivating and memorable experience.

Be the industry resource on ADA/safety/security, digitalization of ticketing, sponsorships, etc.
Provide direction for issues and challenges B2C organizers face
Provide direction for growing a business
Provide learning and information sharing opportunities
Develop an experiential/festival-like component to the show floor showcasing B2C vendors and a networking/gathering space.

Join the IAEE Consumer Events Community!

Consumer Events IAEE Membership Benefits:

General IAEE Benefits
Access to CEIR Research at the member rate
Education programming specific to consumer events throughout the year, such as webinars and online roundtables and sessions at Expo! Expo Innovation Theatre!
Expo! Expo! – B2C Organizer Meet-up on the Show Floor. Microburst session on show floor
Match young person/new to Expo! Expo! and/or industry with a seasoned B2C organizer
Consumer Events Show Organizer Discussion Group

Events

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Past Events

There are no upcoming events.

Learning, Community, and Marketplaces

The Consumer Events Council offers a community for business-to-consumer (B2C) producers to network on both an online community and in person. The Consumer Events Producers Community can connect in a private, closed discussion group on IAEE’s MemberLink. MemberLink forums are open to organizer members only with no access by vendors.

Learning

Webinars, roundtables and sessions at events on:
- Data marketing
- Security/Safety
- Sustainability
- Challenges that small companies encounter
- Resources

Community

Networking
- What are others doing right?
- How challenges were overcome.
- Identify new suppliers who can provide solutions for B2C organizers.
- M&A.
- Meet ups at Expo! Expo!
- Marketplaces
- Expo! Expo! Innovation Theatre

Marketplaces

Expo! Expo! Innovation Theatre

About the Consumer Events Council

The Consumer Events Council serves as an advocate for producers and vendors for consumer/live events through awareness, engagement, education and recognition. The Council develops recommendations for the consideration of the IAEE Board of Directors and is permitted to adopt policy statements that address industry issues of particular interest to the producers and vendors of consumer/live events. Such policies may be adopted without the prior approval of the IAEE Board of Directors so long as they conform to the provisions of Article IX of the IAEE Bylaws.

Initiative: Grow and sustain the Consumer Shows/Consumer Events Community

General Council Responsibilities:

Develop recommended public policy positions for the consideration of the IAEE Board of Directors.
Identify and recommend research needs to staff.
Propose and recommend education programming.
Identify and assist in the recruitment of new members who are producers and vendors for consumer/live events.
Identify initiatives to facilitate engagement with the consumer events community.
Engage in strategic planning and advance recommended strategies to the IAEE Board of Directors.

2024 Consumer Events Council

Michelle Metter, Chairperson

Partner
Fast Forward Event Productions

Courtney Harold, Vice Chairperson,

Head of Business Development Informa Fashion: OFFPRICE SECTOR
Informa Markets

Lindsay Hubley

Senior Vice President, Sports and Outdoor Division – Outdoor Retailer, Overland Expo, and Surf Expo
Emerald X, LLC (EEX)

Brittani Mathis

Director of Global Sales Operations
SXSW LLC

Anna Nash

Vice President, Market Development
ASM Global

Kristina Rogers

Event Vice President, Global Comics Portfolio
ReedPop/RX

Lew Shomer

CEO, Shomex Productions
Chairman, Abilities Expo

2024 IAEE Leadership Team

President & CEO
Marsha Flanagan, M.Ed., CEM
IAEE

Staff Lead
Beverly Benbow, M. Sc.
Director: Governance, Board and Committee Administration
IAEE

Staff Marketing
Nicole Bowman, MBA, CEM-AP
VP of Marketing & Communications
IAEE

Staff Liaison
Karen Gonzales, CMP-F, CEM
Director, Global Business Development
IAEE

Staff Program
Stacy Powers, CEM
Director of Learning Experiences
IAEE

Staff Liaison
Jason Ware
Vice President, Events & Experiences
IAEE

Consumer Events Resources

Providing information and learning opportunities for issues and challenges that business to consumer (B2C) organizers face. IAEE offers educational programming and networking experiences that are specific to consumer events industry throughout the year, such as webinars and online roundtables. Here are the links to tips and takeaways and webinars for the consumer events community. You must log into your IAEE Memberlink account to access.