Learning Objectives:
• How can exhibitors help you identify, invite, and encourage their audience to attend your event? • How can you motivate and empower your exhibitors to help you?
• What exercises and inspiration/resources can make these ideas easier to implement?
Program Description: One of the key components of hosting a successful trade show is ensuring enough relevant professionals choose to attend; but, as an exhibition organizer with many (other, also important) responsibilities, it may be tough to accomplish this all on your own. The Center for Exhibition Industry Research (CEIR) says that collaborating with exhibitors is an effective way to acquire attendees… but how, specifically, should you do that? In this fast-paced 90-minute webinar, you’ll learn easy ways your exhibitors can help you identify, invite, and encourage their audience to attend your event, along with quick tips to motivate and empower your exhibitors to help you. Also, you’ll start preparing to take action on these ideas with some simple exercises and list of inspiration/resources.
This course is eligible for 1.5 clock hour(s) towards CEM recertification.
