Learning Objectives:
• Which questions do exhibitors need to answer in order to ensure their efforts will align properly? • How should your exhibitors structure each phase of their exhibit marketing efforts?
• What (other) tips/ideas can help your exhibitors do their best?
Program Description: As an exhibition organizer, there’s a lot you can do to support your exhibitors… but, ultimately, they have to be responsible for their own success. For example, you can provide logos, templates, and even attendee list rentals, but your exhibitors have to plan and prepare their own promotions before, during, and after your trade show. So, this 3-hour workshop is for your exhibitors, to help them DIY their exhibit marketing roadmap in a day; however, you may find value in attending alongside them. After all, it will be much easier to fine tune the support you provide if you understand, from the exhibitors’ perspective, exactly what they’ll be going through, every step of the way.
This course is eligible for 3 clock hour(s) towards CEM recertification.
