CEM

Exhibitors are a critical stakeholder in the exhibitions and events industry that are often misunderstood or overlooked. Understanding how to partner with exhibitors to ensure their success will help drive value for the show organizer, the exhibitor and the attendee. It is important for show organizers to understand the root causes of pain points for exhibitors and what systems, processes and solutions a show organizer can implement to address the needs of their exhibitors and create success for all stakeholders.

In order for organizations that plan, manage or own exhibitions and events to remain competitive, they must continually define and review their strategies.  This includes measuring where an event falls […]

Today’s exhibition professional has more to do than simply manage an exhibition. In reality, an exhibition professional is responsible for several crucial service-related elements. Two of the service fundamentals inherent in most events are arranging for accommodations for guests (“housing”) and identifying which guests will be allowed access to which portion of an event (“registration”). Planning must begin early to ensure housing and registration are easily assessed and do not become a hindrance to attending the event. When managed well, housing and registration can enhance an event and create an incentive for future attendance.

Our brain selects or inhibits information based on our motivations and needs. Our social concerns are the primary drivers for how we behave. As event and exhibitions professionals we must create event experiences that driver deeper meaning, inspire innovation, accelerate connections and maximize our attendees’ brainpower to supercharge results. It is not about creating high energy events and exhibitions; it is about creating experiences that are meaningful and engage the social brain. This course will help you discover the primary colors of intrinsic motivation, explore how to optimize the physical space of our events and exhibitions to produce experiences that influence what attendees think, and how they think so you can drive the results you want from your show.