Best Practices for Generative AI for Exhibitions and Events

In order for organizations that plan, manage or own exhibitions and events to remain competitive, they must continually define and review their strategies.  This includes measuring where an event falls within a particular market segment, developing plans to ensure business continuity, and positioning an exhibition or event for success.

After completing this course, the participant should be able to:

PART ONE: DEFINE EXHIBITIONS

• Use the CEIR Census and CEIR Index Report to gain an understanding of the current scope and performance of the exhibition industry
• Understand the differences between business-to-business and business-to-consumer exhibitions
• Explain the roles of the exhibition organizer, attendee and exhibitor
• Identify the purposes for corporate private exhibitions and events and understand their target audiences
• Discuss the principal ways that exhibitions can be grown

PART TWO: STRATEGIC ENTERPRISE MANAGEMENT: PROCESS AND OUTCOMES

• Define strategic enterprise management (SEM)
• Compare the various models of strategic planning
• Identify and define the major components of a strategic plan
• Understand experience design principles to optimize the overall experience of stakeholders and attendees
• Understand how to incorporate principles of EDI, sustainability, and health and safety into event design
• Describe a basic strategic planning process
• Differentiate between strategic enterprise management and the strategic planning process
• Explain the benefits of strategic planning and management

PART THREE: PROJECT MANAGEMENT: MANAGING SUCCESSFUL EXHIBITIONS

• Identify the major elements in the project management process
• Demonstrate the role of project management in developing goals and objectives
• Identify the elements in a work breakdown structure
• Identify the requirements necessary to effectively manage and motivate a project management team

Registration fees for on-location courses and virtual courses in the United States are $299 USD members/$440 USD non-members (per course).

There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam, or taking the course as not part of the CEM program will end their day at 3:00pm

Today’s exhibition professional has more to do than simply manage an exhibition. In reality, an exhibition professional is responsible for several crucial service-related elements. Two of the service fundamentals inherent in most events are arranging for accommodations for guests (“housing”) and identifying which guests will be allowed access to which portion of an event (“registration”). Planning must begin early to ensure housing and registration are easily assessed and do not become a hindrance to attending the event. When managed well, housing and registration can enhance an event and create an incentive for future attendance.

After completing this course, the participant should be able to:

• Identify key elements of planning and managing registration and housing
• Describe differences between exhibitors and attendees in housing needs and booking habits
• Describe differences in registration policies and processes for exhibitors and attendees
• Evaluate housing and registration event management options
• Develop basic housing and registration planning timelines
• Demonstrate knowledge of financial and contractual commitments
• Understand how to manage housing and registration data (e.g., GDPR, data privacy, data protection, data security)

Registration fees for on-location courses and virtual courses in the United States are $299 USD members/$440 USD non-members (per course).

There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam, or taking the course as not part of the CEM program will end their day at 3:00pm

Our brain selects or inhibits information based on our motivations and needs. Our social concerns are the primary drivers for how we behave. As event and exhibitions professionals we must create event experiences that driver deeper meaning, inspire innovation, accelerate connections and maximize our attendees’ brainpower to supercharge results. It is not about creating high energy events and exhibitions; it is about creating experiences that are meaningful and engage the social brain. This course will help you discover the primary colors of intrinsic motivation, explore how to optimize the physical space of our events and exhibitions to produce experiences that influence what attendees think, and how they think so you can drive the results you want from your show.

After completing this course, the participant should be able to:

• Examine why our brains are wired to socially connect
• Discover ways to leverage social connectivity in your exhibitions and events
• Identify five key factors that drive motivations, behaviors, and decision-making
• Analyze meeting room design and exhibition floor layouts to deploy best practices
• Create brain friendly environments that drive results
• Deconstruct event industry best practices and CEM standards through a neuroscience lens

This course will provide the learner who achieves competency with a dual digital badge from both IAEE and Madison College.

Registration fees for on-location courses and virtual courses in the United States are $299 USD members/$440 USD non-members (per course).

There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam, or taking the course as not part of the CEM program will end their day at 3:00pm