In order for organizations that plan, manage or own exhibitions and events to remain competitive, they must continually define and review their strategies. This includes measuring where an event falls within a particular market segment, developing plans to ensure business continuity, and positioning an exhibition or event for success.
In today’s dynamic event landscape, forging meaningful connections with attendees, exhibitors, and sponsors is key to achieving success.
Join us as we explore the transformative potential of influencer marketing, harnessing the authentic voices that resonate deeply with your audience. Discover innovative strategies employed by leading B2C producers, and learn how influencers can elevate your event’s impact, amplify brand visibility, and craft unforgettable experiences.
Program Description: When your exhibitors struggle… you struggle. Learn more about one of their biggest challenges (overcoming feeling overwhelmed) and explore effective ways to address it from both their perspective and yours, as an exhibition organizer.
Producing successful exhibitions often hinges upon the proper management of logistics. Every event contains thousands of details that must be processed logically, sequentially and precisely. While managing logistics well is essential, exhibitions are intended primarily to bring buyers and sellers together in an environment that is conducive to their respective objectives. All of the stakeholders of an exhibition must communicate effectively before, during and after the event to ensure its success. Event operations focuses on the unique role of the exhibition organizer and his/her team in orchestrating all of the elements.
DFW Chapter Event: Donuts & Dish
While planning and managing exhibitions and meetings share some common aspects, competent planning and management of meetings requires special knowledge and skills. Exhibition managers may be called upon to work closely with their organization’s meeting and education manager and should be knowledgeable about the essential aspects of meetings in all of their various formats.
Empowering Women with AI: Opportunities, Challenges, and Strategies Join IAEE and add some personal “me time” to your day by participating in our IAEE Connect: Women's Insights Hour sessions with your industry peers! These limited small group discussions will be held monthly on the 2nd Tuesday of each month, via Zoom (webcam and audio required to […]
This MATSO networking discussion group allows MATSO community members the opportunity to network, discuss top of mind items, challenges and solutions. The conversations are facilitated by a MATSO Council member with a main topic in mind and then additional topics may also be brought to the table to share and learn from one another.
Join others like yourself for an informal, open conversation for organizer members on the 3rd Friday of each month. This session is free to IAEE members, so come share your experiences and knowledge and pick up tips or innovative solutions during the discussion. We invite non-member organizers to attend for $49 USD. Once registered you […]
Program Description: In any business, listening to your customers is a crucial step towards serving them better and, for exhibition organizers, your exhibitors are your customers. While there are many ways you can show you’re listening, creating an Exhibitor Advisory Council (EAC) is one of the most highly recommended. So, why do so many organizers disband their EACs (or put off setting them up)?