The International Association of Exhibitions and Events® (IAEE), announces the extension and expansion of its partnership with Zenus AI. Building on the success of the 2023 collaboration at Expo! Expo! IAEE’s Annual Meeting and Exhibition in Dallas, the association will continue to leverage Zenus’ ethical facial analysis technology to exhibitors, offering valuable insights into attendee behavior and engagement.
Zenus’ technology, known for its commitment to privacy and ethical standards, will deliver metrics such as footfall, dwell time, and attendee energy data to exhibitors at the event, helping them optimize their presence and improve engagement strategies. After the success of this partnership in 2023, IAEE has expanded the scope of impact for the 2024 event in Los Angeles, Calif. This year, every Expo! Expo! exhibitor will have the opportunity to benefit from Zenus’s AI-powered analytics. This expansion underscores IAEE’s dedication to incorporating innovative technologies that elevate the exhibitor and attendee experience.
“Continuing and expanding our partnership with IAEE demonstrates our shared vision of harnessing ethical AI to empower organizers and exhibitors with actionable insights,” said Panos Moutafis, Ph.D., Co-Founder and CEO of Zenus.
“IAEE prides itself on showcasing technology that enhances our event stakeholders’ experiences,” said IAEE President and CEO Marsha Flanagan, M.Ed., CEM. “Deploying Zenus AI technology allows us as organizers to measure attendee experience from a different angle and is integral in measuring success of the show.”
Expo! Expo! takes place on 16-19 December 2024 in Los Angeles, Calif., providing a platform for the latest innovations in the exhibition industry. Click here to register for the event and take advantage of the BE SMART rates ending on 23 October.
About IAEE
Trusted since 1928, IAEE provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. IAEE provides relevant, timely and innovative education to its members and the industry. IAEE recognizes its strategic partners: 4imprint, Convention News Television (CNTV), eShow, Freeman, GES | onPeak, Grit Productions and Expositions, IMEX, New Orleans & Company, New Orleans Ernest N. Morial Convention Center, Risk Strategies Company | Buttine Insurance and Snöball. Visit www.iaee.com for more information.
About Zenus
Zenus is the leader in Ethical AI with its facial analysis technology which captures impressions, demographics, dwell time, and attendee energy in any physical location. The insights obtained result in more informed event designs, improved presentations, increased metrics for sponsors and exhibitors, and additional ways to gain opt-in leads. Zenus deploys its proprietary AI models on custom-made IoT devices that minimize bandwidth requirements and protect people’s privacy. Visit www.zenus.ai for more information.
Media Inquiries:
Mary Tucker
Sr. Communications & Content Manager
+1 (972) 687-9226
mtucker@iaee.com
