The International Association of Exhibitions and Events® (IAEE), announces its partnership with Snöball for a powerful marketing initiative touting the exceptional value and return on investment delivered by Expo! Expo! IAEE’s Annual Meeting and Exhibition. The three-year agreement begins with this year’s Expo! Expo! taking place 16-19 December 2024 in Los Angeles, Calif.
Snöball empowers business professionals to harness authentic word-of-mouth marketing. The platform provides event ambassadors with an automated, user-friendly tool to expand Expo! Expo!’s reach while enhancing their personal digital brand before, during and after the event. This multi-year agreement goes beyond IAEE’s annual meeting to include additional peer-to-peer marketing for membership, content and key strategic initiatives.
“This partnership with IAEE underscores the transformative power of peer-to-peer marketing in driving event growth, membership recruitment and content amplification,” said Snöball Founder and CEO Rachel Stephan. “By turning event participants into engaged ambassadors, we’re not only expanding the reach of Expo! Expo! but also fostering deeper connections within the IAEE community, helping to elevate the entire industry.”
“Snöball’s innovative approach to communicating the impact of exhibitions and events speaks directly to our objectives for Expo! Expo! and beyond,” added IAEE President and CEO Marsha Flanagan, M.Ed., CEM. “IAEE’s ongoing mission is to tell the story of the face-to-face marketplace and its importance in the business universe. Expo! Expo! presents an excellent avenue for that and we are excited to work with Snöball in accomplishing our goals.”
Expo! Expo! brings together the industry’s top players for unbeatable learning experiences, exploring the industry’s latest products and services on the exhibition floor, and opportunities to make meaningful connections. Click here to register for Expo! Expo! 2024 and take advantage of the BE SMART rates ending on 23 October.
About IAEE
Trusted since 1928, IAEE provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. IAEE provides relevant, timely and innovative education to its members and the industry. IAEE recognizes its strategic partners: 4imprint, Convention News Television (CNTV), eShow, Freeman, GES | onPeak, Grit Productions and Expositions, IMEX, New Orleans & Company, New Orleans Ernest N. Morial Convention Center, Risk Strategies Company | Buttine Insurance and Snöball. Visit www.iaee.com for more information.
About Snöball
Snöball is a peer-to-peer marketing solution, that mobilizes an event’s existing audience into becoming influential and trusted advocates to drive audience acquisition, retention, and engagement. Using peer-to-peer influence, Snöball increases content reach, grows a network, and amplifies events without amplifying budgets. Empowering attendees, exhibitors, sponsors, and speakers to become influencers. Snöball’s word-of-mouth marketing helps event organizers put butts in seats and eyeballs on screens. It is the easiest way to get high-quality attendees to events, outside your existing audience. Visit https://snoball.events for more information.
Media Inquiries:
Mary Tucker
Sr. Communications & Content Manager | IAEE
+1 (972) 687-9226
mtucker@iaee.com
Brudis Limar III
VP Growth | Snöball
brudis@snoball.events
