Behind the Scenes: SXSW and Overland Expo

Join us for an insightful webinar discussion, hosted by IAEE’s Consumer Events Council as we delve into the dynamic realm of consumer tradeshows. Discover the best tips and strategies gleaned from B2C events that are sure to elevate your approach. From innovative ideas to time-tested techniques, we’ll explore what makes these events successful and how you can apply these lessons to your own endeavors.