Site selection is a crucial first step in producing a successful exhibition or event. This includes the process of choosing both a geographical location and a facility for an exhibition or event. Site selection consists of advanced detailed planning, including access for attendees of all populations, organizational goals and objectives, exhibitor/attendee needs, and transportation. Careful consideration should be given to all factors that could impact the success of the overall exhibition.
After completing this course, the participant should be able to:
- Evaluate and select a geographical location and a facility that meets the goals of the stakeholder, as well as the exhibition and/or event
- Differentiate between the types of facilities that host exhibitions and/or events
- Discuss the similarities and differences between U.S. and non-U.S. facilities
- Articulate the value and economic impact of the exhibition on the host city
- Identify potential revenue streams for facilities to aid in negotiations
- Discuss and apply the key components of conducting a site visit
- Gain an understanding of the essential elements required in a request for proposal (RFP)
- Discuss the importance of both strategic and operational aspects of site selection
- Identify members of the site-selection committee
